Outstanding venues, spectacular entertainment

SAP helps artistic programs and venues re-imagine entertainment. As an official partner to Cirque du Soleil, SAP solutions helped drive growth from 20 street performers to a world class organization. And with our sponsorship, the SAP Arena in Mannheim, WIRSOL Rhein-Neckar-Arena in Sinsheim and the SAP Center in San Jose all run better by integrating their needs with SAP Sports and Entertainment solutions.

Levi's Stadium

As part of a long term partnership with the San Francisco 49ers, SAP will be a Founding Partner at the new stadium in Santa Clara. In addition to these enhancements the team’s practice facility is set to be renamed the SAP Training Center.


MetLife Stadium

SAP and EMC Corporation have partnered on the fourth cornerstone sponsorship at MetLife Stadium to transform the fan experience at the home of the New York Jets and New York Football Giants.


SAP Center

SAP and the San Jose Sharks organization share a joint vision to re-imagine the SAP Center (formerly known as the HP Pavilion) and transform the fan experience. 


Cirque du Soleil

Cirque du Soleil

For over 12 years, SAP has helped one of the world’s largest and most innovative entertainment franchises become a best-run business.

More on Cirque

SAP Arena

The SAP Arena in Mannheim, Germany is one of the most technologically advanced multifunctional spaces in Europe.


More on SAP Arena