SAP is to strengthen its long-running partnership with German Bundeslega football team, TSG 1899 Hoffenheim in a deal that will make them the team’s new main sponsor.
This year's Kieler Woche sets sail next week. Learn how SAP are helping the 2013 regatta to run like never before...
The 50th anniversary game of the Super Bowl is coming to the new Levi's® Stadium in 2016 where SAP is a founding partner.
Whether sports, arts or entertainment -- individuals, teams, shows or arenas -- SAP is there to optimize performance and enhance your experience, giving you behind the scenes access like never before. Our sponsorship portfolio extends across six continents, helping sports and entertainment run like never before.
World class arenas and entertainment companies. Find out more about SAP Arts and Entertainment Sponsorships
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